This video is a perfect example of the beginning of what became a new series of videos for Rottweiler Performance called, “Wrenching with Rottweiler” where they were able to take a deeper dive into some of their custom parts and race bike setup at the shop. We made several different Bike Build & How-To videos for Rottweiler based on this direction and they all performed quite well both in terms of engagement, views, and clicks. It gave them a chance to offer customers more value with the purchases they made on the website but also brought viewers closer to the brand by understanding the work that goes into making custom parts.